With a highly controversial President in office, the “Resistance” movement sweeping the nation, and the 2018 midterms on the horizon, MoveOn—the pioneers of digital activism—sought to reposition and reinvigorate its brand and digital platforms to harness the power of the moment. Through this initiative, RedPeak armed MoveOn with a more engaging platform to mobilize its 7 million members, created a cohesive digital experience, and built a brand to empower the next generation of activists to start movements and influence political outcomes in the US.
MoveOn’s refreshed brand strategy celebrates its role as the catalyst for People-Powered Progress in America. Rooted in this idea of mobilization, the identity RedPeak designed represents many voices coming together to fight for progress under the banner of justice, democracy, peace, care, and equality—all values that our research uncovered as uniting Americans. Along with the brand, we brought MoveOn’s digital platforms into the 21st century with an updated website that's technically on par with the best digital platforms in the world.
This dynamic, digital-first brand makes MoveOn relevant and ready to disrupt today’s complex political climate. This brand is powerful, bold, uplifting, and stands for unity and action in an age of political polarization and confusion.
A household name and Silicon Valley legend, Intel is one of the most recognized and iconic brands worldwide. Intel technology “inside” has always meant the best performance “outside,” and for years Intel built its reputation under this banner. However, with the decline of PCs and the rise of mobile tech and cutting-edge advancements like AI, VR, and IoT, “Intel Inside” needed an upgrade to bring the brand into a new reality where Intel lives everywhere.
As Intel’s Agency of Record for 8 years, RedPeak has helped Intel shed its ingredient brand perception, asserting that “inside” does not mean “invisible.” Through logo and badge design and production, brand architecture, brand animations, photography and campaigns, brand books and packaging, we have worked to infuse dynamism at every touchpoint, evolving Intel from an ingredient brand to an experiential one responsible for today’s most exciting technology and at the forefront of developing tomorrow’s innovations.
Kinetic animation created and produced in partnership with FutureDeluxe.
Brighthouse Financial had the opportunity to build something from the ground up. In 2017, the life insurance and annuities business was preparing to spinoff from MetLife, to focus squarely on the U.S. consumer. It was a new beginning for the brand, as well as the industry as a whole.
For a category that is known for being bogged down in complexity and confusion, Brighthouse Financial believed in delivering simplicity and transparency to its customers. To help realize this vision, RedPeak partnered with the industry’s largest startup to create a modern, yet vibrant logo and visual identity system. Rich, bold graphics and an energetic color palette signify growth and progress, and stands out in a staid competitive set.
Through close teamwork and collaboration, RedPeak has continued to work with Brighthouse Financial to develop its entire brand ecosystem. From photography and branded environments to video and humanity standards, we have created a brand that radiates fresh thinking and optimism.
For the past 100 years, CoorsTek has been quietly perfecting the art and science of advanced ceramics—the material of choice for engineering’s toughest challenges. Today, the company stands at the forefront of the technical ceramics revolution, pushing the frontier of material science in global industries from electronics and renewable energy to medicine and defense.
At the time of our engagement, CoorsTek had grown rapidly beyond its core competencies, leaving many current and prospective clients unaware or unsure of the full scale of the company’s capabilities. CoorsTek partnered with RedPeak to create a brand that would transform perceptions of the world’s largest supplier of advanced ceramics applications.
We built a brand strategy and visual identity for Coorstek that highlights both the precision and sculptural beauty of everything they produce. The design was inspired by CoorsTek’s unexpected, distinct optical and tactile experiences, and exuded a modern, premium feel that lifts the company above its niche status.
Acer, one of the world’s top PC brands, was founded with the mission of breaking barriers between people and technology. As Acer's branding agency of record since 2011, we work together across multiple functions and regions to build their brand foundation. Our work highlights their distinct values of human, progressive, and curious, evolving Acer from a technology manufacturer to a passion-driven brand.
We have supported Acer in transforming from a hardware to "hardware + software + services" company and expanding their horizon into content and entertainment, most notably, gaming. Under Acer’s new business direction, we've helped launch their gaming brand, “Predator.” We strategize and capture the aggressive and tribal spirit of the brand via identity and campaigns that resonate with gamers worldwide. As a result of our efforts, the brand has evolved from latecomer to winner in multiple markets, driving the future of gaming.
We also work closely with Acer’s management team to host their global press conference at the world's leading trade show for consumer electronics and home appliances. We craft every single message, visual, and experiential element to activate and amplify the brand as well as to drive innovation and impact.