Acer
Breaking barriers between people and technology
Project Details

Acer, one of the world’s top PC brands, was founded with the mission of breaking barriers between people and technology. As Acer's branding agency of record since 2011, we work together across multiple functions and regions to build their brand foundation. Our work highlights their distinct values of human, progressive, and curious, evolving Acer from a technology manufacturer to a passion-driven brand.

We have supported Acer in transforming from a hardware to "hardware + software + services" company and expanding their horizon into content and entertainment, most notably, gaming. Under Acer’s new business direction, we've helped launch their gaming brand, “Predator.” We strategize and capture the aggressive and tribal spirit of the brand via identity and campaigns that resonate with gamers worldwide. As a result of our efforts, the brand has evolved from latecomer to winner in multiple markets, driving the future of gaming.

We also work closely with Acer’s management team to host their global press conference at the world's leading trade show for consumer electronics and home appliances. We craft every single message, visual, and experiential element to activate and amplify the brand as well as to drive innovation and impact.

  • Deliverables:
  • Brand Positioning
  • Brand Architecture
  • Visual Identity
  • Brand Communication
  • Experience Design
  • Product Marketing Strategy
  • Go-to-Market Strategy
  • Digital Strategy & Support