Transforming an ingredient brand into an enabler of amazing experiences
Project Details

A household name and Silicon Valley legend, Intel is one of the most recognized and iconic brands worldwide. Intel technology “inside” has always meant the best performance “outside,” and for years Intel built its reputation under this banner. However, with the decline of PCs and the rise of mobile tech and cutting-edge advancements like AI, VR, and IoT, “Intel Inside” needed an upgrade to bring the brand into a new reality where Intel lives everywhere.

As Intel’s Agency of Record for 8 years, RedPeak has helped Intel shed its ingredient brand perception, asserting that “inside” does not mean “invisible.” Through logo and badge design and production, brand architecture, brand animations, photography and campaigns, brand books and packaging, we have worked to infuse dynamism at every touchpoint, evolving Intel from an ingredient brand to an experiential one responsible for today’s most exciting technology and at the forefront of developing tomorrow’s innovations.

Kinetic animation created and produced in partnership with FutureDeluxe.

  • Deliverables:
  • Asset Production
  • Brand Architecture
  • Logo & System Design
  • Brand Strategy
  • Governance & Training
  • Iconography
  • Photography & Video
  • Product Marketing Strategy
  • Research