The development of Intel Clear, a pioneering digital-first global brand font, was born from the need to bring consistency to all of Intel’s written copy—across languages, geographical borders, and media. At the time of the engagement, Intel’s fonts had proliferated globally, diluting the brand and disrupting the consumers’ digital experience.
We built Intel Clear, a proprietary typeface, from scratch to work in harmony with the logo and serve as an extension of the brand. The font conveys precision, intelligence and humanity—inspired by the historical core of the Intel brand, and designed to stand the test of time.
This typeface has enabled Intel to easily distribute this critical brand asset, to speak to the world with one voice, and to save millions of dollars annually in licensing fees. Intel has proven to be a leader in innovation by challenging business as usual, and creating a better communication experience for all who come in contact with the brand.
- Proprietary Global Typeface
- Typography guidelines