Brands have found a new secret weapon to hit viral gold—their lawyers
Earlier this month, Anheuser-Busch caught a whiff of trademark infringement. Its beer brand Bud Light had recently hit cultural meme status with its latest ad catchphrase "Dilly Dilly."…
How a viral site for millennial 'betches' quietly became a full-blown media company
When Jordana Abraham, Samantha Fishbein and Aleen Kuperman started detailing the ins and outs of the typical girl-on-campus as 22-year-old college seniors back in 2011, little did they know that…
Uber is blowing the door wide open for its toughest competition
As Uber flounders amid a spate of branding disasters, rival Lyft is surging.
AVNET BRANDING CAMPAIGN SPOTLIGHTS CREATIVE JOURNEY
If any makers, manufacturers or entrepreneurs are lost on their design journey, Avnet wants to be their Sherpa.
Activitist Athletes Pose an 'Unprecedented' Threat to Sponsor Brands
On Friday, Dwayne Johnson became the latest Under Armour athlete who distanced himself from CEO Kevin Plank and his pro-Trump comments, joining Misty Copeland and Stephen Curry who have already…
Super Bowl Ads Split Between Humor and Unity
Wall Street Journal
A sexy Mr. Clean, a sloppy Terry Bradshaw, and a pot-seeking Snoop Dogg all featured in the Super Bowl commercials that scored big with marketing experts, in a year when…
BEworks Consultancy Acquired by kyu Collective
The Kyu collective, part of Japanese ad/marketing holding company Hakuhodo DY Holdings, has acquired consultancy BEworks, based in Toronto.