‘We’re here to play and we’re here to stay’: Toys ‘R’ Us Canada wants customers to know it’s still alive
The toy retailer has ceased all U.S. functions since the company declared bankruptcy and closed all stores two weeks ago, but the company’s Canadian unit is alive and kicking -…
Moving On Up
Established in 1998, MoveOn is an independent, public policy advocacy and activist group funded by its members.
Meet the Plurals: Your Next Marketing Challenge
Thirteen-year-olds today are different than thirteen-year-olds from a decade ago. For one thing, they probably already have their first smartphone, and that fact alone changes the way they interact with…
How a viral site for millennial 'betches' quietly became a full-blown media company
When Jordana Abraham, Samantha Fishbein and Aleen Kuperman started detailing the ins and outs of the typical girl-on-campus as 22-year-old college seniors back in 2011, little did they know that…
WHAT BRANDS CAN LEARN FROM UBER—AND TRAVIS KALANICK'S—SPECTACULAR RISE AND FALL
A week after Travis Kalanick announced that he would take a leave of absence, the Uber CEO has gone one step further and stepped down as the ride-hailing company's top…
NEW LOGO AND IDENTITY FOR AVNET BY REDPEAK
Established in 1921, Avnet helps other companies or individuals take a product from concept to completion… to distribution to maintenance and support at a large scale, from baby monitors to pollution sensors…
THE IMPORTANCE OF A STRONG BRAND VOICE
A television commercial that premiered this month for the Atlanta-based pest control company Orkin had an unusual genesis. In the spot, the company's iconic Orkin Man makes a house call and…
New Logo and Identity for Brighthouse Financial by RedPeak
The concept of growth guides the principles behind all the elements of the visual system.