NEW LOGO AND IDENTITY FOR AVNET BY RED PEAK
Established in 1921, Avnet helps other companies or individuals take a product from concept to completion… to distribution to maintenance and support at a large scale, from baby monitors to pollution sensors…
AVNET BRANDING CAMPAIGN SPOTLIGHTS CREATIVE JOURNEY
If any makers, manufacturers or entrepreneurs are lost on their design journey, Avnet wants to be their Sherpa.
Activitist Athletes Pose an 'Unprecedented' Threat to Sponsor Brands
On Friday, Dwayne Johnson became the latest Under Armour athlete who distanced himself from CEO Kevin Plank and his pro-Trump comments, joining Misty Copeland and Stephen Curry who have already…
Super Bowl Ads Split Between Humor and Unity
Wall Street Journal
A sexy Mr. Clean, a sloppy Terry Bradshaw, and a pot-seeking Snoop Dogg all featured in the Super Bowl commercials that scored big with marketing experts, in a year when…
BEworks Consultancy Acquired by kyu Collective
The Kyu collective, part of Japanese ad/marketing holding company Hakuhodo DY Holdings, has acquired consultancy BEworks, based in Toronto.
How Apple could succeed where Google stumbled with smart glasses
While we’ve long heard about smart glasses -- including, but certainly not limited to, Google’s early but ill-fated foray -– it’s the reported smart glasses in development from Apple that have the potential to finally go…
Red Peak Identity Work For Tech Firm Focuses on Connections
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company backed by GSO Capital Partners, which recently took the…