Theme & Collateral
We developed the overarching theme “growing with you” with the imagery of a tree — a symbol of growth with roots firmly grounded in history. From the concept to the logo, we designed a wide range of anniversary assets from headquarter decorations like elevators and billboards, to public event animations, keynotes, brochures, stationeries and social media materials.
We created an internal brand book as a reminder that Acer’s spirit doesn’t come from its achievements, but it’s generosity. We looked at historical documents, old fragile photographs and people whose lives have been touched by Acer. We explored the public records and the memories of its founders. The result is more than a book; it’s a moving story about a growing community - its entrepreneurial spirit, unwavering passion, and how it shaped our world.
After 40 years in the hardware business, Acer is now quickly growing it’s software and services. With an eye to this future, we built a platform for local and international startups, governments, and corporations to come together in a public forum. From setting the agenda to finding speakers and developing the presentations, we helped project Acer’s thought leadership on IoT and Smart City.