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bright green and white tree graphic timeline representing Acer's 40 years
Theme & Collateral

We developed the overarching theme “growing with you” with the imagery of a tree — a symbol of growth with roots firmly grounded in history. From the concept to the logo, we designed a wide range of anniversary assets from headquarter decorations like elevators and billboards, to public event animations, keynotes, brochures, stationeries and social media materials.

bright green colored paper coffee cups under a drip funnel designed for Acer's 40th anniversary
plastic buttons on green background designed for Acer's 40th anniversary
the bright green corner of a page from the brand book for Acer's 40th anniversary - growing with you
two brand book covers in white and green sitting side by side on a white background
Brand Book

We created an internal brand book as a reminder that Acer’s spirit doesn’t come from its achievements, but it’s generosity. We looked at historical documents, old fragile photographs and people whose lives have been touched by Acer. We explored the public records and the memories of its founders. The result is more than a book; it’s a moving story about a growing community - its entrepreneurial spirit, unwavering passion, and how it shaped our world.

contemporary wood covered wall behind a wooden bar table with the text growing with you designed for Acer's 40th anniversary
40 years of growing with you animated gif
a series of spreads from a book designed by Red Peak for Acer's 40th anniversary
a large colorful timeline graphic along a wall to show Acer's progress over the last 40 years
close up of a section about 1976 - 1986 within a large timeline showing Acer's progress over the last 40 years

After 40 years in the hardware business, Acer is now quickly growing it’s software and services. With an eye to this future, we built a platform for local and international startups, governments, and corporations to come together in a public forum. From setting the agenda to finding speakers and developing the presentations, we helped project Acer’s thought leadership on IoT and Smart City.

bright green hanging wall banner designed for Acer's 40th Anniversary
limited edition logo designed for Acer's 40th Anniversary - growing with you
a bright green billboard with a smart cities civilization illustration for Acer's 40th Anniversary