Acer
As Acer's branding agency of record, we continue to help transform them from a technology manufacturer to a lifestyle brand. Following a strategic repositioning, we developed its tagline “Explore Beyond Limits,” and created a new visual identity for the brand, including its photo library, packaging, stores, and kiosks.
A NEW FIRST IMPRESSION
We helped create the new Acer foco black typeface to convey a more human sensibility. We combined this font with a distinctive vibrant green to create business cards, brochures, iconography and more. The result is a distinctive, modern and premium brand.
