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mock up of a brochure for brighthouse financial on a bright teal background showing a man and a woman laughing
logo for brighthouse financial on a white backgropund
Logo & Visual System

As a new player in the financial category, where trust is paramount, our signature brand symbol, a house, depicts protection and stability. But planning for the future is about more than safety—bright rays of light represent the confidence and optimism that comes with planning ahead.

Rich colors and bold graphics bring the brand to life. Within the system, the color gradients signify progress and growth. Our color palette of energetic teals and greens provide a real sense of vitality.

a retirement age couple laughing together next to a colorful gradient containing the text simplicy, transparency, value
a vivid chart showing the pantone colors of the brighthouse financial visual identity system
simplicity and optimism
a vivid color chart showing the progression of the gradients within the brighthouse financial visual identity system
a series of brighthouse financial brochure spreads on a vivid teal background showing families and a man laughing very hard
an angled fan graphic of the primary colors from the brighthouse financial visual identity
a brightly colored progression of dots in a semi circle showing the primary colors of the brighthouse financial visual identity system
a brightly colored progression of squares showing the primary colors of the brighthouse financial visual identity system
a series of different devices including an iphone and ipad showing a website mockup for Brighthouse financial
a series of vivid color progressions showing different shapes and textures within the brighthouse financial visual identity system
series of shapes in bright green and teal on a white backgrond including circles, squares and rectangles developed for brighthouse financial
business cards designs on a white background for brighthouse financial
set of icons in bright green and teal on a white background including a married couple, umbrella, airplane, messaging bubbles, email and wallet designed for brighthouse financial
huge set of icons on a teal background including wheelchair, hourglass, dna, heart beat, checklist, paperclip and a coffee cup designed for brighthouse financial
the green and teal house symbol from the brighthouse financial logo
grid of outdoor pictures showing various family scenes of grandparents, grandchildren, parents, sons and daughters
a woman with grey hair in a white winter coat standing outoors surrounded by a forest and a lake
Photography

For a brand committed to challenging the status quo in the financial industry  it was kind of a necessity to develop their own photo library.  We conceived, cast, and coordinated a photoshoot to shines a light on the stories of our customers, the experiences they have, and the lives they live.

Light plays a crucial role in our images, featuring the sun as a prominent light source to match the rays in our core logo. The strong sources of light give warmth and energy to our images that re ect an ownable element to our brand.

a grid of photos showing different generations of a family in different scenarios from outdoor to a living room
a brightly colored progression of squares showing the primary colors of the brighthouse financial visual identity system
set of brightly colored infographics designed for brighthouse financial as part of their visual identity system
set of brightly colored infographics on different colored backgrounds designed for brighthouse financial as part of their visual identity system
woman holding a white canvas totebag with the house symbol from the brighthouse financial logo
the jump start kit collateral on a teal background developed for brighthouse financial as part of their visual identity system
an open page from a brighthouse financial brochure featuring a man in a blue winter jacket holding firewood outdoors
vivid green squares showing a color progression and the primary brand colors for brighthouse financial