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a billboard outside showing the catchplay logo and a sunrise in space - for movie lovers by movie lovers
an ipad tablet screen featuring an orange catchplay logo
a woman in a denim jacket wearing a bright orange tshirt featuring a white catchplay logo
Identity

CatchPlay is made by people passionate about movies. So, to stand out in a competitive, fast-growing and rapidly-changing market, we used this point of difference to give the brand a unique tone - For movie lovers, by movie lovers.

the fluid typography of the catchplay logo designed by Red Peak
a page from a catchplay brand guideline showing different variations of the logo
the catchplay tagline on a bright orange background - for movie lovers by movie lovers
a bright orange street level billboard designed for catchplay - for movie lovers by movie lovers
outdoor posters plastered on a wall for the launch of catchplay
UI & Collateral

To transition the product into a truly engaging platform, we worked closely with the product and UX team to ensure each design was guided by the needs and desires of movie lovers. We also applied the brand’s DNA to everything from their office design to business cards and more.

three ipad displays showing the movie user interface designed for the launch of catchplay
a laptop showing a user interface for movies designed by Red Peak for the launch of catchplay
a laptop showing a user interface for movies designed by Red Peak for the launch of catchplay
three screens of different sizes showing the user interface for movies designed for the launch of catchplay
a lobby design exploration for the launch of catchplay