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the logo for Free Arts NYC made from a custom font on a blue background
from george lois to diane von furstenberg
A letter A designed by Tony DiSpigna, a number 2 designed by Jessica Hische, and a letter Z designed by Izak Zenou for Free arts NYC
a man holding up a signed poster of the number 8 illustrated by Mike Perry created for a fund raising auction for Free Arts NYC
AUTHORS & ARTISTS

From George Lois to Diane Von Furstenberg, we enlisted prominent New York designers and graphic artists to bring a unique interpretation to each letter and number - the final result was an ownable, bespoke alphabet.

a gif showing the entire custom alphabet coordianted by Red Peak for Free Arts NYC
a side by side view of the original hand drawn A by Tony DiSpigna next to the refined letter A in the font for Free Arts NYC coordinated by Red Peak
a side by side view of the original hand drawn letter D by Diane Von Furstenberg and the refined version by Red Peak for Free Arts NYC
a side by side view of the original letter e carved book by Steven Doyle next to the refined version by Red Peak for Free Arts NYC
a letter g designed by James Victore with finger painting for Free Arts NYC
a letter R sketched and designed by bob gill for Free arts NYC
a letter U with cute little eyes in it designed by ivan chermayeff for free arts NYC
The complete custom alphabet coordinated by Red Peak for Free Arts NYC
a beautiful colorful hand painted question mark by Cynthia Rowley for Free Arts NYC
FUN & FUNDRAISING

The project launched at an event hosted by Harper's Bazaar where signed prints were auctioned, raising enough money to support over two years of student mentoring. Each letter has since been incorporated into additional merchandise to help generate year-round revenue.

a series of brightly colored buisness cards designed with a custom alphabet for Free Arts NYC
a series of signed framed original letters from a fund raising auction for Free Arts NYC including a letter X designed by Michael Bierut
A bright yellow gift card and envelope designed by Red Peak for Free Arts NYC featuring a letter G hand painted by James Victore
a collage of brightly colored collateral designed by Red Peak for Free Arts NYC including a clock, posters, stationary and a lobby design
An elegant series of numbers and symbols that are part of a custom alphabet for Free Arts NYC