AUTHORS & ARTISTS
From George Lois to Diane Von Furstenberg, we enlisted prominent New York designers and graphic artists to bring a unique interpretation to each letter and number - the final result was an ownable, bespoke alphabet.
FUN & FUNDRAISING
The project launched at an event hosted by Harper's Bazaar where signed prints were auctioned, raising enough money to support over two years of student mentoring. Each letter has since been incorporated into additional merchandise to help generate year-round revenue.