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the Intel Brand Book outer cover on a white background showing a snowboarder streaking across the sky
INSPIRATION & ACTIVATION

This brand book, is part inspiration, part tactical tool. It’s a manifestation of the brand's refreshed vision and personality. Celebrating Intel’s achievements while setting the new standard for what Intel looks, feels and sounds like. Imagery from the book was also designed into physical spaces throughout Intel.

the Intel Brand Book showing a mountain biker upside down wrapped in a silver foil translucent package
A two page spread from the intel brand book on a white background showing a man walking through a mineral mine surrounded by rocks
a two page spread from the intel brand book on a white background showing a model wearing clothing that reacts to the room around her
a two page spread from the intel brand book on a white background showing lady gaga in a flowing blue dress
a series of two page spreads from the intel brand book showing 3D projection, dancers, robotics, and snowboarders
Intel Inside amazing experiences outside
two video monitors in a hallway showing moving imagery inspired by the Intel Brand Book
a spread from the intel brand book featuring snowboarder Mark McMorris standing in a beautiful snowy forrest
a spread from the Intel Brand book showing surfer Mark Mathews in the middle of a giant blue wave
a spread from the Intel Brand Book that shows the long exposure light tracing from a coordinated drone display
a spread from the Intel Brand Book showing Japanese filmmaker Nobumichi Asai holding a hologram in his hands
a spread from the Intel Brand Book showing a starfield and the headline Intel makes amazing experiences possible
a mockup of a boardroom at an Intel office showing imagery from the Intel Brand Book
a mockup of a hallway at an Intel offic showing posters inspired by the imagery from the Intel Brand book
an event featuring designs and imagery from the Intel Brand book
sequence of stunning imagery from the intel brand book