Skip to main content
several characters in different languages created for the Intel Clear custom font
GLOBAL & OWNABLE

Intel’s existing typeface had few languages and cost a tremendous amount in yearly licensing fees. We partnered with Dalton Maag to create a new, global typeface that conveyed a sense of humanity through technology; approachable yet precise.

a diagram showing the relationship between letterforms within the Intel logo to the Intel Clear custom font
a hand writing with a caligraphy pen on white paper to help develop the Intel Clear custom font
conveying humanity through technology
hand drawn sketches of the Intel Clear font scattered on a desk
letters K and A sketched on a white piece of paper as part of the Intel Clear Custom font
a large letter A and a small letter G sketched on a piece of white paper with other notes for Intel Clear
a designer sketches at a desk working on the letter forms for Intel Clear custom font
a close up of the letter G on a computer screen from the Intel Clear custom font showing the work of Dalton Maag
a designer sktehces letter forms on a chalkboard as part of Intel clear custom font
the letter a from the intel clear font morphing from one typeface to another
the letter a from the intel clear font showing different accents from different languages
DIGITAL FIRST

From hundreds of sketches we chose a single face and engineered each letter integrating graphic cues from the Intel logo. Optimized for digital, Intel Clear is readable at any size on any screen. The new typeface is currently available in 12 alphabets and dozens of languages with more to come.

a poster featuring the entire english alphabet and sample copy to promote the Intel Clear custom font
different letters from different laugages as part of the Intel Clear font spiraling out from the center
two posters on a blue background promoting the Intel Clear custom font
computer monitor, iphone, and an ipad showing the alphabet from Intel Clear
a custom designed notebook cover using a letter from the Intel Clear font
a mandarin letterform printed on paper from the Intel Clear custom font with adjustments noted in pen
the word handkercheif showing the similar character shapes in the Mandarin version of the Intel clear custom font
a desk showing hands and various papers with font development ideas
a blue totebag featuring a whimsical face made from different letters and accents from the Intel Clear custom font
a series of different letter a showing the accents and variations within the Intel Clear custom font
A curved hallway and glass display case at an Intel office showing the letters and characters from Intel Clear custom font
series of white characters from the Intel Clear custom font floating on a blue background
a letter from the cyrillic alphabet designed as part of the intel clear custom font
a face made out of letters from the intel clear custom font