GLOBAL & OWNABLE
Intel’s existing typeface had few languages and cost a tremendous amount in yearly licensing fees. We partnered with Dalton Maag to create a new, global typeface that conveyed a sense of humanity through technology; approachable yet precise.
From hundreds of sketches we chose a single face and engineered each letter integrating graphic cues from the Intel logo. Optimized for digital, Intel Clear is readable at any size on any screen. The new typeface is currently available in 12 alphabets and dozens of languages with more to come.