We built an iconic brand identity designed to engage today’s audiences—across platforms—with a visual system built to mobilize members to both stand up for and resist against today’s most pressing political issues. This brand is rooted in the idea of People-Powered Progress, and positions MoveOn as the force fighting for the progressive values that unite everyday Americans.
MoveOn is the catalyst for impact in America, where millions mobilize to fight for and realize a fair, equitable, and just society where everyone can thrive.
Our brand values: Justice, Equality, Care for Others, Democracy, and Dignity.
Our brand personality: Relentless, Genuine, Bold, and Always Ready
Visual System Design
Name & Tagline