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THE SOLUTION

We built an iconic brand identity designed to engage today’s audiences—across platforms—with a visual system built to mobilize members to both stand up for and resist against today’s most pressing political issues. This brand is rooted in the idea of People-Powered Progress, and positions MoveOn as the force fighting for the progressive values that unite everyday Americans.

STRATEGIC PLATFORM

MoveOn is the catalyst for impact in America, where millions mobilize to fight for and realize a fair, equitable, and just society where everyone can thrive. 

Our brand values: Justice, Equality, Care for Others, Democracy, and Dignity.

Our brand personality: Relentless, Genuine, Bold, and Always Ready

Img 16X9 Moveon Crowd Logo
Img 8X9 Moveon Type Blue Gif
Img 8X9 Moveon Type Red
Img Moveon Hug Silo Sequence
Img 16X9 Moveon Posters
Design

Visual Identity

Visual System Design

Animation

Website Design

Information Architecture

Strategy

Research

Strategic Positioning

Brand Narrative

Core Values

Personality

Name & Tagline