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a laughing young blonde boy wearing glasses and playing a banjo sitting next to his father with blue dots around him
mock up of an apple watch on a grey background showing a text notification from Ollo Card
POSITIONING & PERSONALITY

Most new financial brands stake out a position of either convention or disruption. But research showed people want something in between. So our process was guided by the need for nuance - to protect true innovation AND a solid, trustworthy foundation.

ollo credit card logo in white on a bright blue background with a subtle purple gradient
ollo credit card logo in blue on a white background
NAME & LOGO

"ollo" was chosen for its approachable sound and because it helped convey a core element of the new brand - to view customers as a whole person regardless of their credit score. So, as you say ALL-O... the "all" is about seeing people as more than a number. The logo for Ollo is both a verbal and visual palindrome. The friendly, lowercase lettering is anchored by a heavy, stable font.

a series of blue and purple posters on a wall for ollo credit card showing a man in a canoe
a design for an ollo credit card against a vibrant blue and purple gradient background
a small animation of rotating blue and purple dots that is part of the motion exploration for ollo credit card visual identity
a sample piece of direct mail for ollo credit card showing off the branded visual identity
the front and back of a bright blue envelope design for ollo credit card
series of photos showing people surrounded by the ollo credit card visual system of circles
No Surprises. No Stress.

For most people, thinking about their credit score is a stressful affair. So a lot of our creative exploration focused on finding ways for the brand to make learning, signing up, and servicing an account simpler, and dare we say, more fun.

a macbook laptop showing a design exploration for a ollo credit card website homepage
sample interface for ollo credit card showing a proposed notification system for giving people positive reinforcement
sample interface for ollo credit card showing a proposed notification system for giving people positive reinforcement
a mockup of a viewmaster VR expeirence for ollo credit card to help explain credit ratings
a design treatment for a lobby for ollo credit card as part of their branded visual identity
part of the visual identity guideline for ollo credit card showing typography and color pallette
part of the visual identity guideline for ollo credit card showing graphic elements and photography