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the refreshed full color logo for City of Santa Clara on a white background
a grid of six color variations of the refreshed logo for City of Santa Clara
a mockup of a vertical sign on a street in front of blurry people for the city of santa clara visual identity exploration
TAGLINE & POSITIONING

We researched the city’s history, target audience and more to discover the idea of “centrality” as a key advantage. Santa Clara is between Silicon Valley and San Jose, so it’s industry sits also at the intersection of technology and creativity. We turned this insight into a tagline to embody the city’s promise — The Center of What’s Possible.

3 graphic design explorations showing the region of city of santa clara in dark blue and grey
a website design exploration inside an apple monitor and ipad for the city of santa clara visual identity
3 vividly colored photographic and graphic design explorations for city of santa clara
a website design exploration inside an apple monitor for the city of santa clara visual identity
a color palette for the city of santa clara developed for a refreshed brand visual identity
IDENTITY

We modernized the city’s crest then built a graphic system for every aspect of Santa Clara’s communications. To respect the city’s rich history we infused the warm, terra-cotta color from the roof of the famous Mission Santa Clara de Asís throughout the identity.

a collection of letterhead and stationary for City of Santa Clara including buinsess cards and email signature
four public utility logo variations on a grey background for City of Santa Clara
a set of brightly colored orange and blue icons designed for City of Santa Clara
a set of brightly colored orange and blue icons and variations designed for City of Santa Clara
three t-shirts in orange and dark blue on a white background designed for City of Santa Clara
a brand house showing the strategic messaging and positioning developed by Red Peak for City of Santa Clara
a side by side comparison of the original and the refined crest for the City of Santa Clara