INSPIRATION & CO-CREATION
The organization was born from a quest to merge three trends - mobile, gaming and real-time streaming - and to capture and facilitate the tribal behavior of online gamers. From workshops to weekly brainstorming sessions, we helped materialize a clearer vision for Soocii as a company, brand, and product.
The name “Soocii” was chosen to reflect the company’s focus on the social aspect of its mission to cultivate a player-centered mobile community. The name came from the Latin word “socius”, meaning partner, social and society. Thus, the “I” of the logo symbolizes individuals, while the circles indicate the interacting communities.