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soocii logo on a white backgound designed by red peak
mission statement for soocii on a white background developed as part of their new brand and visual identity
a macbook laptop showing a user colorful user interface designed for soocii
INSPIRATION & CO-CREATION

The organization was born from a quest to merge three trends - mobile, gaming and real-time streaming - and to capture and facilitate the tribal behavior of online gamers. From workshops to weekly brainstorming sessions, we helped materialize a clearer vision for Soocii as a company, brand, and product.

an outdoor billboard with pedestrians and people on bokes in front showing the soocii visual branding and identity
a woman wearing a black t-shirt with the soocii logo in the center
a black plastic book wrapping on a black background with the soocii logo
fun dynamic togetherness
apple watch face design exploration for soocii identity and branding
a desktop computer screen showing a website with a big school of fish designed for soocii visual identity
a desktop computer screen showing a website with a smiling people designed for soocii visual identity
an open two page spread from the soocii brand book
the corner of a laptop bag featuring the soocii logo and visual identity elements
a man holding up a poster featuring the soocii visual identity toolkit
a full beer glass on a table with the soocii logo
a black smart car on a bright green background featuring the soocii logo
a black iphone case on a black background featuring the soocii logo
BRAND STORY

The name “Soocii” was chosen to reflect the company’s focus on the social aspect of its mission to cultivate a player-centered mobile community. The name came from the Latin word “socius”, meaning partner, social and society. Thus, the “I” of the logo symbolizes individuals, while the circles indicate the interacting communities.

iphone on a white background showing the social experience designed for soocii visual identity
branded apple earbud packaging exploration for soocii visual identity
a black branded water botte on a black background with the soocii logo
colorful plastic buttons on a white background designed for soocii featuring a lightbulb, game controller and soocii logo
page from the brand guidelines for soocii designed by red peak
huge outdoor wall mural on the side of a brick building featuring the soocii manifesto and logo
a man in a bright green t-shirt standing sideways showing a temporary tattoo of the soocii logo