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vivial logo on a white background
A subway map and two people passing an apple which were used as inspiration for designing the Vivial visual identity system about connections
a start chart and a set of flight paths which were used as inspiration for designing the vivial brand identity system
a motion exploration of the vivial logo on a black background as part of designing the vivial brand identity
the full visual toolkit including typography, colors, and graphic elements that are part of the vivial visual identity system
logo with a literal connection
a series of bright green strokes on a black background part of the vivial visual identity
the elements of the vivial visual identity system identified and labelled in a single image
the vivial logo with a repeating patters of dots and dashes
LOGO & IDENTITY

As it's center, the I's within the mark represent the customer, and the literal connections Vivial creates. From there we designed a visual language that could show a one to one connection, or a vast landscape of customer interactions.

the dots and dashes from the vivial identity system on a white background
a repeating patters of green strokes for vivial
a poster with green strokes on a black background created as part of the vivial visual identity system
a poster with men walking down the a sunny street created as part of the vivial visual identity system
a colorful infographic bar and line graph created as part of the vival visual identity system
a colorful infographic pie and bar graph created as part of the vival visual identity system
a website mockup for vivial showing data visualization
a line graph for vivial identity system
a mockup of a mobile website on an iphone for vivial
EXPERIENCE & ACTIVATION

We built the story of connections into Vivial communications and corporate spaces around the country - from reception areas, to their cafeteria tables. We helped the internal team understand and embrace the new brand philosophy.

business card exploration that shows a connection when they are pushed together created as part of the vivial visual identity system
office lobby with chairs and a large black wall with green strokes designed as part of the vival visual identity system
an overhead view of a bright green table meant to mimic the key element within the vivial logo