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animation of a lenticular business card showing the you on demand logo winking
animation of the you on demand logo winking on a white backgound
Naming

Video-on-demand was a new service to the country, so the name and positioning had to be clear and fairly literal. The name also had to seamlessly translate into English and Mandarin. After naming workshops in both New York and Beijing we selected “You On Demand.”

colorful set of three promotional posters for the launch of you on demand
series of sub brand logos from the you on demand identity system
set of stationery for you on demand including an envelope and custom watch faces
set of three color buttons with the you on demand logo pinned to a denim jacket
Logo & Identity

The target was younger consumers, so we wanted to give the straightforward name a real personality and sense of fun. The logo and identity we developed literally puts a human face on this new technology.

three small round stools and a red beanbag chair designed for you on demand
a bicycle with inserts in the wheels showing the branding for you on demand
a set of five colorful lollipops mocked up as part of the you on demand launch
various collateral including a tote bag, watch, and USB key designed for you on demand
a page from the you on demand brand guidelines showing the typography and brand colors