Acer ebii Website

As Acer continues to expand their eco-friendly products -- beyond PC -- and making them accessible to the many and not the few, RedPeak was engaged in developing an innovative product's market positioning, naming, and UIUX design. The product? A new urban e-mobility solution. More precisely, an AI-driven smart bike aimed to make commuting easier and enhance the quality of life for people worldwide. The goal was to highlight the crucial balance between technology and nature and target city dwellers seeking a more effortless and personalized riding experience.

Our approach

RedPeak's strategy for Acer's ebii branding and GTM project was to focus on the product's unique features and benefits, which include smart AI features for effortless riding, a sleek and minimalistic design, and worry-free safety. The key strategic messaging focused on the big concept of "Transforming the way you move," appealing to city dwellers seeking a more accessible and more convenient mode of transportation. The target audience is smart riders of (smart) cities, looking for a personalized and optimal journey to their next destination. Eventually settling on the name "ebii" for its friendly and approachable tone and voice, the AI-driven smart bike empowers users to participate actively in the world around them. The overall strategy created a distinct yet friendly branding for ebii and positioned it as the go-to choice for city commuters who value sustainability, high-tech, and personalized experiences.

Visit Acer ebii website