Giant Group 50th Anniversary Social Media Campaign

It's a momentous occasion for Giant Group as they reach their 50th anniversary. Looking back at their journey, they celebrate the milestones that have led them to where they are today. But, they're not just living in the past - they have a vision for the future, one that centers around the power of cycling to make the world a better place.

To help consolidate their past achievements and future commitments, Giant Group partnered with RedPeak. Together, they crafted a plan that focused on four key angles: sustainability, community building, well-being, and cycling ecosystem alignment. The goal was to shape the future of transportation and inspire more people to join them in their mission.

Our approach

The visual portrays various patterns forming from different paths taken by people, but collectively, they all contribute towards making the world a better place through cycling. Cycling offers a path to a greener future, promoting sustainable transportation and reducing carbon footprint. It also leads to a healthier and more inclusive world, as cycling is an accessible form of exercise and transportation for people of all backgrounds and abilities.