Giant Group ESG Storytelling Development

Giant Group is a pioneering force in promoting sustainable mobility within the cycling industry. With a deep-rooted commitment to driving positive change, they lead the way in championing circularity and implementing sustainable solutions. To effectively convey their values and beliefs to all stakeholders, Giant Group recognizes the importance of a well-defined core messaging structure with visually compelling content. By doing so, we aim to consolidate their internal ESG goals, discussions, and initiatives, and present a complete story with clear communication guidelines for all parties involved.

Our approach

Giant Group is a true trailblazer in the cycling industry, firmly committed to driving positive change and promoting circularity through sustainable solutions. Our team has worked closely with them to identify their ESG vision and strategy pillars, which address key challenges facing the industry. Our ESG strategy design features simple graphic elements and a dynamic circular geometry inspired by bicycle wheels, reflecting the constant motion and dynamism needed to achieve our goals. The gradient effect represents our commitment to a broad spectrum of initiatives across the cycling world, ensuring that future generations benefit from our actions today. With our storytelling guidebook and branding elements, Giant Group is well-equipped to continue leading the charge towards a more sustainable and environmentally conscious future for their industry and beyond.