Okuma Key Visual

Okuma’s brand attitude stands for determination, passion, and unrivaled ambition. These core qualities reflect the angler’s drive to rise with every challenge and can be found in the craftsmanship of every Okuma product. With a reputation for its gear and a number three global market share, Okuma sought a new way to visualize its products that would echo the company’s rebranding and help shift consumers’ perceptions from a value manufacturer to a premium brand.

Our approach

To elevate Okuma’s brand image and illustrate its unrivalled craftsmanship, we developed a series of key visuals to showcase the power, quality, and sensibility of its products. Our design incorporates raw natural elements, meticulously chosen product angles, and premium mood photography techniques. Down to every sleek detail, we aimed to provide a premium look that captured the soul and intensity of the angler’s experience, giving Okuma’s visuals a premium look and feel that can be implemented and recognized across all touchpoints. The updated visual identity not only helped shine a well-earned spotlight on Okuma’s craftsmanship, but also helped drive more than 30% year-over-year sales growth for the featured products and technologies.

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