Predator Brand Identity

As a single player in a booming industry, Acer’s gaming brand, Predator, required a fierce attitude and strategic game plan to leave its mark on the battlefield. The PC gaming market is competitive, and Predator needed to stand out. Helping build the brand from scratch, we worked with Acer to consider how Predator should look, sound, and feel to inspire its gamers to conquer new worlds.

Our approach

We awakened the Predator and, in the process, awakened its tribe. By developing a brand launch strategy, designing a new visual identity, and writing a fearsome brand story, we turned Predator’s line of products into a character that ignites gamers’ passion. Our teams’ approach cultivated a sense of community amongst its gamers with a brand personality that values each Predator gamer’s fierce qualities. Collectively, Predator’s consumer base forms a tribe determined for victory. With a unique personality and tonality and the effort from Acer's product, marketing, sales and regional team, we helped amplify the brand’s volume and impact by communicating Predator’s ambition to crush the competition with the latest product innovations. Together with Acer's devotion, we transformed the brand from a latecomer to a market winner. In the first three years since its launch, Predator earned the number one market share in numerous markets worldwide and continues to help drive the future of e-sports.

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