Quaser Group Brand

The Quaser Group, a result of the merger between two machining companies with diverse technical capabilities and cultures, faced the challenge of creating a cohesive global identity that would communicate their shared vision of overcoming all manufacturing challenges. The outdated perception of a traditional machine company needed to be transformed to resonate with their new target audience in growing markets such as renewable energy, electronics, medical devices, and aerospace.

Our approach

We refined the Quaser Group's brand strategy and visual identity to modernize their manufacturing image and create a cohesive global identity. The visual identity system includes a logo shape inspired by the contours of a Quaser machine, reflecting their commitment to providing machining solutions that bring their clients' visions to life. The logo's intricate design elements hold deeper meanings, reflecting the Group's commitment to being the "how" for their clients' needs. The visual identity has been successfully applied across various touchpoints worldwide, enabling Quaser Group to enter new targeted markets.