Winbro. A Quaser Company Brand Identity

Winbro, a leading British manufacturer in the aerospace industry, merged with Quaser Group and faced the challenges of the Covid-19 pandemic. We were tasked with helping Winbro develop a distinct voice to break down silos, enter new markets, and drive future purpose while expressing the ethos of the Group. The goal was to challenge the conventional perception of the machining sector as traditional and unsustainable, focusing on the company's entry into new sustainability-driven markets.

Our approach

We identified Winbro's engineering expertise as a key cornerstone of its brand strategy and created a distinct visual identity system that reflects Winbro's commitment to solving global manufacturing challenges and engineering the future of sustainable manufacturing. We crafted a new brand identity around the shared duality of Vision Manufactured (Quaser Group) and Vision Engineered (Winbro).We designed a new logo, adapted from the newly-created Quaser Group logo, and a brand-new motif for Winbro to reflect the flexibility, depth, and precision required in non-conventional machining processes and the strong engineering mindset of the Winbro team.