Our Bonds
Our team
has roots in
New York
San Francisco
Taipei
Amsterdam
Rotterdam
London
Paris
Montreal
Toronto
Hong Kong
Singapore
Beijing
Johannesburg
Cape Town
Abu Dhabi
Dubai
Auckland
Jakarta
We Are RedPeak
We’re a curious and dynamic team with roots in more than 20 major cities across four continents. This global mindset is underpinned by local hearts for regional cultural markets. Our experience covers a range of industries — from high tech to outdoor, from fast-moving goods to lifestyle, from business development and consulting to design. We’re small but diverse, lean and agile. We’re excited to create something extraordinary with you.
Michael began his marketing career as CEO of brand consultancy Interbrand, after working first for PriceWaterhouseCoopers and then being the assistant to Sir Mark Weinberg at Allied Dunbar. He was the CEO of Interbrand from 1987 until 1995 and took a leading role in the development of the concept of brand valuation while also building the company from one with few employees to a multi-location, global firm.
After Omnicom Group acquired Interbrand as part of its Diversified Agency Services (DAS) unit in 1993, Michael joined the holding company and quickly rose up through the organization. He was named European managing director of DAS in 1995, followed by DAS International president in 1997, then Worldwide President in 1999. Five years later he took the newly created role of President and CEO of Omnicom Asia Pacific, where he focused on building Omnicom’s overall presence in the region. Through his leadership and the success of his key initiatives, Asia became the fastest-growing region for Omnicom at that time. When Michael stepped down in 2009, he was Vice Chairman of Omnicom Group and CEO of Omnicom Asia Pacific.
In 2009 Michael returned to his entrepreneurial roots by founding Red Peak Group, comprised of Red Peak Branding, a New York City-based strategic branding and design firm, and Infrared, an events company. In 2012, although retaining his position of Chairman of Red Peak Group, he took his first-ever client side role as CMO of Acer, the Taiwanese personal computer company. Under his leadership, Acer shifted its focus from manufacturing to consumer insights-driven product development and marketing. Although continuing to this day as a close consultant to Acer, he left his full time position there in June 2014 prior to starting kyu in July 2014, following the acquisition of Red Peak Group by HDY.
Michael is a graduate of University College, London, where he studied law. He lives in New York City.
Michael Birkin is the CEO of kyu and founder of RedPeak, and a leader in shaping the modern discipline of brand strategy.
He has spent his career building and leading global organizations, including Interbrand and Omnicom, where he played a key role in developing the concept of brand valuation and expanding brand strategy as a core business discipline.
With experience spanning Europe, the United States, and Asia, he has led businesses at scale and driven growth across markets, including serving as President and CEO of Omnicom Asia Pacific and Vice Chairman of Omnicom Group.
In 2012, he took on his first client-side role as Chief Marketing Officer of Acer, where he helped shift the company toward a more consumer-focused, insight-driven approach to product development and marketing.
He is inspired by Renaissance history, where science and the arts intersect to disrupt and create. He believes in the power of creativity as a driving force that propels the economy and society forward. Through kyu, he brings together a new kind of collective to shape tomorrow, today.
Silvia Yu leads RedPeak, shaping how organizations navigate transformation across strategy, technology, and emerging systems.
She works with organizations facing complex challenges across AI, business innovation, and climate, translating systemic problems into clear, actionable direction.
With experience across Asia, Europe, and North America, spanning both corporate and agency environments, she bridges business discipline with consumer insight to shape innovation across markets.
She founded RedPeak Asia with Michael Birkin in 2014, building an international team that has worked with global corporations and emerging ventures across technology, consumer, and mobility sectors.
With the belief that creativity and technology together can drive meaningful change, she focuses on how organizational culture, formed through structures and behaviors, enables real transformation.
Her work brings clarity to complexity, guiding ideas from concept to real-world impact.
Chris Chung leads creative at RedPeak, working at the intersection of art, design, and brand systems.
He shapes how organizations express themselves—translating strategy into compelling narratives, identities, and experiences that connect across physical and digital environments.
With extensive experience spanning creative direction, brand building, and design across industries, he brings a multidisciplinary perspective that bridges artistic intuition with a deep understanding of technology and its role in shaping modern brands.
At RedPeak, he leads with a belief that strong ideas are both expressive and precise—where creativity is not decoration, but a system that drives meaning and differentiation. He works closely with teams to develop work that is conceptually strong, culturally relevant, and built to scale across platforms.
He has led RedPeak’s creative team to win multiple international awards, including iF Design Awards and other global recognitions.
Raychard Huang is the Creative Intelligence Officer at RedPeak, shaping how organizations connect strategy, branding, and emerging technology.
He works with companies across semiconductor, AI, IoT, advanced manufacturing, and pharmaceutical sectors, helping them translate complex innovations into clear, human-centered narratives.
With a multidisciplinary background spanning AIoT, blockchain, and sustainability, and training as a chemical engineer, he brings a systems-driven perspective shaped by both technology and business. His experience across SI and IT industries informs his approach to brand and strategy.
He believes that creativity and technology together can shape a better future. His work focuses on making sophisticated ideas accessible, ensuring that advanced technologies resonate with the right audiences and create meaningful impact.
At his core, Raychard is motivated by a simple idea: technology drives external change, while creativity transforms minds. By connecting both, he continues to shape brands and businesses that matter in a rapidly evolving world.
Jasmine Hung works across brand strategy, account management, and project delivery, focusing on how organizations build strong foundations and connect with their markets.
She supports companies in developing brand and marketing strategies while managing execution from strategy and ideation to creative execution across campaigns and cross-functional projects.
She developed her interests through hands-on marketing projects, with experience spanning startups to multinational corporations across sectors including med-tech, AI system integration, satellite, and consumer beauty.
She believes that a strong brand foundation is essential for meaningful connection, and is driven by a desire to align brand thinking with execution. With a deep connection to her hometown of Taipei, she is committed to helping Taiwanese businesses grow globally and create positive impact.
Her work spans organizations across technology, consumer, and emerging industries.
Philippe works at the intersection of strategy, business development, transformation, and finance and investment.
He supports organizations in navigating growth, investment, and structural change, spanning M&A, business development, and strategic repositioning across technology, medical, and industrial sectors.
With a foundation in both engineering and finance, and experience across deal execution and operational strategy, he has led initiatives ranging from transactions and partnerships to scaling new business opportunities in complex, regulated environments across global markets.
At RedPeak, he brings a structured and pragmatic approach to transformation, helping leadership teams align strategic ambition with financial imperatives. He focuses on turning complexity into a simple and clear picture, ensuring that strategy is understandable, actionable, and sustainable over time.
He works with global corporations, investors, and emerging ventures, particularly in technology and medical industries, supporting them in building resilient and future-ready business models.
Nate is Strategy Director, Sustainability at RedPeak.
He supports organizations navigating climate commitments, clean technology, and the growing pressure to turn environmental ambition into market credibility. His approach connects what companies actually do with how they talk about it, making sure both are pointed in the same direction.
Nate came to brand strategy through coral reefs, ocean plastics, and energy systems. That grounding in how environmental problems actually work is what makes him a different kind of strategist. A Fulbright Fellow with more than a decade advising global companies, his work spans environmental action, brand strategy, and communications.
He believes environmental credibility is built through alignment, not messaging alone. His work focuses on helping organizations communicate with clarity and integrity, making complex sustainability efforts understandable and meaningful.
He is also the co-creator and host of Waste Not Why Not, an award-winning sustainability podcast. His analysis has been cited by Bloomberg, The New York Times, and Reuters.
With a background blending foreign languages and business, and experience in high-tech ODM environments, Sarah brings expertise across business development, product marketing, and sales in European and American markets, shaping her understanding of how branding supports business growth.
She supports companies in translating complex business goals into strategies, guiding projects from initial ideas through to delivery while ensuring alignment between business objectives and brand expression. She works across different functions and perspectives within organizations to meet project objectives and deliverables.
She believes strong brands are built through understanding and trust. Her approach is rooted in listening closely, reading between the lines, and uncovering what companies truly need, acting as a bridge between business goals and clear, meaningful direction.
Her work spans organizations across technology and B2B sectors, supporting them in building brands that are both strategic and human-centered.
Lea began her branding and marketing journey during her time at the National Taiwan University, before embarking on a career in event planning and PR consulting at Edelman. She is experienced in building brand communication strategies for tech industry clients ranging from start-ups to established global corporations and is inspired by Design Thinking and motivated by RedPeak’s belief in the power of creativity.
Since 2019, Lea has led and participated in several meaningful projects, including defining retail experiences, hosting creative workshops, and building interactive online global press conferences. In addition to her work in market research, branding strategy, and product go-to-market strategy, she has collaborated with designers and programmers to bring innovative ideas to life.
| Winnie Tsai is a Taipei-based visual designer with eight years of experience, specializing in visual systems, illustration, custom lettering, social media content, and information design.
She brings a solid foundation in visual design, contributing to projects from ideation through to execution with attention to detail, composition, and clarity. Her approach balances strategic thinking and visual refinement, with an interest in how design can support brand development and communication. She believes design plays a critical role in shaping how brands are perceived and experienced, creating work that elevates aesthetics while reinforcing clarity and purpose. Her work spans projects across consumer, technology, and brand-driven industries. |
Jas Liu is a multidisciplinary visual communicator with international experience across London and Taiwan.
She translates strategic thinking into clear and expressive design, delivering thoughtful brand work across channels that communicates ideas and values with precision.
Originally trained in media communication before moving into design, she brings a perspective that connects message, structure, and visual expression. Her work spans branding, motion, and information design, with a systems-driven approach and adaptability across formats.
She believes design plays a key role in shaping how ideas are understood and experienced. Her approach focuses on clarity, consistency, and expression, supporting brands in building coherent and meaningful visual narratives.
Her practice covers branding, communication, and design systems.
Evelyn Ku is a visual designer with a background in Commercial Design, working across branding, digital interfaces, and illustration.
She approaches her work with an interest in both artistic expression and structured thinking, exploring how ideas can be translated into clear and engaging visual experiences.
With an interdisciplinary foundation, she brings a perspective that connects visual storytelling with user experience, considering how design functions across both online and offline contexts.
She believes design is a continuous process of learning and refinement. Her approach focuses on developing thoughtful work that balances creativity with clarity, while steadily building her craft.
Her work engages with projects across branding, digital, and visual communication.
Stacey is a multidisciplinary visual communicator with a passion for creating innovative visuals that convey ideas and values for brands she works for. She has a background in graphic design, editorial layout, and information design, and enjoys exploring different approaches to communication through her creativity. In 2017, Stacey moved to London to broaden her horizons and cultivate her skills, where she studied graphic communication design at Central Saint Martins. Through her experiences in various cultures, Stacey has developed a unique perspective that she brings to her work.
GET TO KNOW US
Just like our tagline, we live the concept of bonding—bonding with each other, with our projects, and with our industry.
We’re always scouting the newest and tastiest restaurants in town to dine together. You’ll also find us teaming up for triathlon relays, training for mountain treks, or diving into our next shared adventure.
Working across diverse industries requires understanding our clients’ audiences on a deep level. Whether it’s long-distance biking, rock climbing, blockchain investing, wine tasting, deep-sea fishing, or professional gaming, we dive into firsthand experiences to gain authentic insights.
This passion-driven mindset ensures our work is never just ‘work.’ These shared experiences give our projects purpose and depth, strengthening the bond between life’s most exhilarating moments and the creative solutions we deliver. At RedPeak, we’re passionate about work, life, and discovering the connections between them to create groundbreaking results for our clients.
Our Consultants
At RedPeak, we work with an extended group of consultants—they are financial experts, changemakers, and brand champions. This dynamic team enhances our capabilities. Together, we extend our strategic reach, ensuring that your brand not only stands out but achieves lasting impact in a complex and competitive world.
Nate
OUR PARTNERS
On top of our core team and consultants, we have a network of partners to bring the creative vision to life.
