Industry
Sustainability
What We Did
Brand Foundation & Strategy
Every day, we hear about new climate disasters, missed carbon targets, and policy inertia. Today’s consumers demand more than mere promises; they seek tangible action from industries.
At RedPeak, we recognize the critical role companies play in integrating sustainability in business growth, breaking barriers between technology and nature, people and nature, and the present and tomorrow.
We identified an opportunity for Acer, known for 50 years of democratizing technology, to tackle climate issue through technological innovation.
Our approach
Acer's transformative journey towards climate readiness took center stage at COP 28 in Dubai that showcases Acer’s climate efforts.
RedPeak Branding, a strategic partner of Acer since 2011, has been instrumental in guiding Acer's evolution from a PC manufacturer to a holistic technology ecosystem. Initiatives such as "Project Humanity" in 2017 and the “Earthion” and “Earth Mission platform” in 2020 demonstrate Acer's dedication to empowering individuals to lead greener lives.
Result
In 2022, RedPeak, in collaboration with IDEO and the Acer team, co-designed the "Acer Climate Lab" concept that showcases Acer’s human-centered and climate-conscious pivot towards "Conscious Technology for a Brighter Tomorrow."
Unveiled at a global press event at COP 28 in Dubai, the initiative highlights Acer's dedication to creating eco-friendly technology with consideration for the future, with green products and services showcased under four lifestyle themes: working, learning, moving, and living.
Our collaboration with IDEO for concept development and SidLee for event production reinforces Acer's leadership in conscious and innovative technology, marking a significant step towards a sustainable future.
