Since 2022, AI took over the world by storm, but it has in fact been around for decades. Our client Aetina has been immersed in the AI industry for twelve years.
As an Edge AI company of Innodisk Group, Aetina leverages its vast GPU expertise and long-term partnership with NVIDIA to offer tailored AI services that streamline industry applications and practical AI usage across various verticals, including manufacturing, smart cities, retail, medical, and robotics.
Aetina aimed to carve out a distinct brand identity and foster a unified culture to differentiate itself amidst fierce competition and showcase its value in emerging territories.
We then capitalized on the company’s flat organizational culture to organize a branding workshop to craft a shared vision and unite everyone under a common purpose.
We positioned Aetina as the explorer who advanced the edge of intelligence, accelerating businesses' discovery in new frontiers of technology. We imbued this essence in the brand tagline: "Edge ON. AI Beyond," which emphasizes Aetina's commitment to advancing intelligence at every business edge and exploring new possibilities in the Edge AI arena.
Our visual identity embodies this pioneering spirit, signaling the start of an AI journey. Our new motif, evolving from a corner into an arrow shape, represents the 'edge' concept. It either orients to the right at zero degrees or rotates upward at 45-degree angle, both symbolizing the company’s dedication to guiding businesses on their exploratory paths forward.
Equipped with its new brand identity, Aetina is ready to accelerate its growth with a cohesive voice to engage the market and expand its impact in the AI era.
