Industry
Technology
What We Did
Creative & Design
As IoT enters the mainstream, there are billions of devices that need to be connected.
One of the key challenges for building these connections is the gap between hardware and software companies. Allxon was established to address this issue and help bridge these gaps. As an IoT software-as-a-service platform, Allxon is dedicated to hardware-software integration. The company enables different types of devices to be kept online and connected through one central platform, allowing businesses to remain online and running.
Our approach
Our team developed a logo to visualize Allxon’s technical core and highlight the concept of keeping business “on.”
The logo is constructed from digital binary code, “0’s” and “1’s,” while the second half of the company name, “ON,” is capitalized for emphasis. To stand out in the market, we did away with competitors’ cliché of using cold, rigid visuals. For Allxon, we designed a friendly VI that echoes its founding story, “born to be digital, keep all devices on.” When creating the brand’s motif and website, we further elaborated on our use of “0’s,” “1’s,” and “ON” to create visuals that are fun, approachable, and dynamic.
