Industry
Sustainability
What We Did
Marketing & Activation
At RedPeak, we recognize the critical role companies play in creating a sustainable future. Acer, with its long-term environmental commitments, shares our vision of cultivating a greener tomorrow.
Our challenge was to develop a solution that would make eco-friendly living accessible and engaging to a broader audience. We saw an opportunity to use our expertise to promote positive environmental habits and create a movement towards a greener future that is at the same time fun and engaging.
Our approach
We aimed to co-create an initiative that reflects Acer's environmental commitment while resonating with a broader audience. Adopting a holistic approach, we created Acer's Earth Mission app with a user-friendly interface that inspires a greener tomorrow, one habit at a time.
We understand going green can be challenging, so we sought to lower the barrier of green living with our gamified app that motivates users to make small but meaningful changes to their daily routines. The app encourages users to set eco-friendly goals and break down the process into daily actions to be completed over 21 days. As users complete their actions each day, they can their efforts compound into long-lasting impact, with rewards awaiting them at the end.
Result
The app has engaged over 7,400 participants worldwide, resulting in over 160,000 total green actions, equivalent to one green action every 30 seconds.
The app's success is a testament to our team's creative vision and strategic approach. We are excited to continue working with Acer to extend the impact of Earth Mission beyond the company and into the wider community.
