Industry
Technology
What We Did
Brand Foundation & Strategy, Creative & Design
FunNow is a fun-loving urbanite’s solution for booking activities up to the last minute. As the brand planned to enter new markets with fierce competition, it sought to stake its claim as THE platform for users who love being both fun and spontaneous.
We developed a messaging tone and manner that mimicked a trustworthy, yet fun-loving friend to emphasize FunNow’s authentic personality. The visual identity plays with the concept of spontaneity while suggesting the abundance of possibilities available through the booking platform. And of course, above all, we aimed to have fun with it.
Our approach
Our goal was to create a messaging and visual identity system that would help FunNow stand out from the crowd.
We developed a messaging tone and manner that mimicked a trustworthy, yet fun-loving friend to emphasize FunNow's authentic personality. The visual identity plays with the concept of spontaneity while suggesting the abundance of possibilities available through the booking platform. And of course, above all, we aimed to have fun with it.
