Industry
AI,Manufacturing
What We Did
Marketing & Activation
As a leading mobile SOC creator, MediaTek is arguably the biggest contributor behind the rise of mass affordable smartphone technologies across the world.
Despite their technology being used in more than 1.5 billion devices every year, it can be difficult to describe the details behind MediaTek’s innovations in everyday language. For their Edge AI, MediaTek needed a clear and intuitive way to describe the technology’s revolutionary impact for consumers. We set out to help their team reshape Edge AI’s complicated storyline for a non-technical audience to share this new technology with the world.
Our approach
Competitors typically describe artificial intelligence with cold, technical, and intangible messaging and visuals. To make Edge AI's story unique and exciting, our team chose to express the storyline visually to make it fun, friendly, and easily digestible for the average consumer.
Together with the MediaTek team, we deconstructed the technology into everyday use cases and designed an animated video to make the story fun.
Our team contemplated every cut of the video to ensure the flow and content were accessible for a non-technical audience.
Result
Our visual design, voice over, and music selections maintained a friendly tone and manner while ensuring Edge AI’s technical integrity throughout the video.
On a tight timeline, we produced a communication tool that enables viewers to appreciate Edge AI’s revolutionary technology and its implications for everyday users.
