Industry
Lifestyle
What We Did
Brand Foundation & Strategy, Creative & Design, Marketing & Activation
Okuma found itself as a single boat at the mercy of a vast and wild ocean. Despite 30+ years of experience and a top three worldwide market share, the brand was up against strong competition and needed to differentiate itself from other global players.
Okuma needed to communicate a brand story that matched its team’s die-hard determination and elaborated on the craftsmanship and passion behind every item they produced. The brand and its distributors needed a way to communicate Okuma’s values and engage with consumers in a more inspiring way.
Our approach
To help stakeholders not only see but feel and believe Okuma’s drive and passion, we developed a new brand positioning “Inspired Fishing”, visual identity, and communication toolkit to showcase Okuma’s spirit to stakeholders and anglers who share the brand’s resilience and persistence to rise with every challenge.
New visuals and packaging were rolled out to 86 markets worldwide to give Okuma a fresh and vibrant look. The dynamic visual tonality helped attract experienced and young anglers alike. The new brand identity exudes a passion that transcends culture and connects every angler who lives and breathes the fishing spirit.
