Industry
TBC
What We Did
Brand Foundation & Strategy, Creative & Design
With the goal to elevate the wine drinking experience, Santus introduces wine dispensers designed to preserve the original delicate flavor of wine after the bottle is opened, fit for the modern connoisseur’s lifestyle.
Whether one is hosting unexpected guests, preparing a gourmet dinner at home, dining at a fine restaurant, or simply in the mood for a drink after a long day, Santus is ready to pour the perfect glass anytime. However, being new to the market, Santus needed a name, logo, packaging, and website to raise brand awareness and help visualize the new wine drinking experience.
Our approach
Our team chose the name “Santus” because it means “pure” and implies the ultimate benefit of preserving wine’s original flavor as it was intended.
We positioned the brand as premium yet approachable by combining timeless spirit with human elements in our logo design. Gradient gold was chosen to reflect the product’s metallic materials.
The design uses a simple and modern font to exude timeless spirit and plays on the letter “U,” which has a hidden image of a wine glass and an upside-down wine bottle to highlight our mission (allowing consumers to enjoy wine, from bottle to glass, anytime with the finest taste) and to demonstrate the brand’s consumer-centric spirit (U sounds like “you”).
