Lea began her branding and marketing journey during her time at the National Taiwan University, before embarking on a career in event planning and PR consulting at Edelman. She is experienced in building brand communication strategies for tech industry clients ranging from start-ups to established global corporations and is inspired by Design Thinking and motivated by RedPeak’s belief in the power of creativity.

Since 2019, Lea has led and participated in several meaningful projects, including defining retail experiences, hosting creative workshops, and building interactive online global press conferences. In addition to her work in market research, branding strategy, and product go-to-market strategy, she has collaborated with designers and programmers to bring innovative ideas to life.