Silvia Yu leads RedPeak, shaping how organizations navigate transformation across strategy, technology, and emerging systems.

She works with organizations facing complex challenges across AI, business innovation, and climate, translating systemic problems into clear, actionable direction. 

With experience across Asia, Europe, and North America, spanning both corporate and agency environments, she bridges business discipline with consumer insight to shape innovation across markets.

She founded RedPeak Asia with Michael Birkin in 2014, building an international team that has worked with global corporations and emerging ventures across technology, consumer, and mobility sectors.

With the belief that creativity and technology together can drive meaningful change, she focuses on how organizational culture, formed through structures and behaviors, enables real transformation. 

Her work brings clarity to complexity, guiding ideas from concept to real-world impact.